Custom Software Development for EQUOO
Enhancing a 2D Unity Game for Self-Improvement through Psychology and Gamification
Introduction
Imversion partnered with EQUOO, a UK-based innovative 2D game focused on self-improvement through psychology and gamification, to undertake a comprehensive custom software development project. Over a dedicated 3-month period, our team delivered enhanced level pages, improved game scenes, implemented analytics tracking, and updated game content using Unity. This collaboration aimed to create an engaging and effective platform for users seeking personal growth and psychological development through interactive gameplay.
Client Overview: EQUOO is a pioneering 2D game built on Unity designed to facilitate self-improvement through the integration of psychological principles and gamification techniques. Targeted at individuals seeking personal growth, EQUOO offers an immersive experience where players can develop mental resilience, emotional intelligence, and other key psychological skills. As a UK-based project, EQUOO aims to provide a unique blend of entertainment and personal development, making it a standout in the self-improvement gaming market.
Challenges
Key Challenges Faced by EQUOO:
Feature Development
Building and refining level pages to ensure each stage provides meaningful self-improvement opportunities while maintaining engaging gameplay.
Game Scene Enhancements
Improving game scenes to enhance visual appeal and ensure seamless user interaction.
Analytics Tracking
Implementing robust analytics tracking to monitor user behavior, game performance, and engagement metrics for continuous improvement.
Content Updates
Regularly updating game content to keep the experience fresh, relevant, and aligned with psychological best practices.
Unity Optimization
Ensuring the game runs smoothly on various devices by optimizing the Unity engine performance.
Short Development Timeline
Delivering high-quality enhancements within a tight 3-month development period to meet project milestones and user expectations.
Solutions & Results
Our Approach to Overcoming Challenges and Delivering Impact
Custom Software Development
Provided a team of skilled developers proficient in Unity, C#, and game design to develop and enhance EQUOO's platform.
Enhanced User Experience
Level Page Development
Designed and developed dynamic level pages that incorporate psychological exercises and gamified challenges to promote self-improvement.
Improved Game Performance
Game Scene Enhancements
Enhanced game scenes with improved graphics, animations, and interactive elements to create a more engaging user experience.
User Engagement Boost
Analytics Integration
Implemented comprehensive analytics tracking using tools like Google Analytics and Unity Analytics to gather actionable insights on user behavior and game performance.
Comprehensive Analytics
Content Management
Developed a streamlined process for content updates, allowing for regular additions of new levels, challenges, and psychological modules.
Regular Content Updates
Agile Development Practices
Utilized agile methodologies to maintain flexibility, allowing the team to adapt to evolving requirements and deliver incremental improvements within the 3-month timeline.
Positive User Feedback
Month Timeline
Solutions Delivered
Unity Optimized
Key Results